Thursday, May 5, 2011

Reacquaint Yourself...

The other day I found one of my old business cards...when the company's name was
Moon* Day*Soul Treats
. On the back of the card I had information about our baking philosophy...always from scratch, no hard-to-pronounce, weirdo ingredients, etc. That is still our philosophy years later, and for that, I am very, very proud.

But what struck me was the last tag line: Reacquaint yourself with the old-school way of baking. Some of us have been fortunate enough to have a grandmother, great-aunt, Papa and maybe even mother, who took the time to bring those eggs to room temperature, sift some flour, cream some butter, and make some magic just for us. That is all we are trying to do at SweetArt. We get so excited when something delicious turns out just right. We're using ingredients that were kept at-ready in my grandmother's pantry. And we always will. And that people come in everyday to see what came out of the oven still blows my mind. So honored to do what I do...and so thankful to have good customers.

So, I know swimsuit season is approaching (I know, honey, I'm doing Zumba to offset the "taste-testing"--note the quotation marks :), but don't let that stop you from reacquainting yourself with the old-school way of baking. We do it everyday...and just for you.

grace & peace,

Reine

4 comments:

Kella said...
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Kella said...
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Kella said...

You're going to laugh. I keep misspelling the last word below. Third time is the charm, right?

Go, Reine! And a little sweet treat every once and awhile won't hurt the swimsuit health regimen. ;)

SweetArt said...

Oh, Kella! We English folks!! We miss you, dearie. You have to come in...and don't you miss frosting cupcakes on Saturdays?
Reine